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At least spring is here in NYC, as the fashion designers are trotting out their wares for 2008.

Fashion week is the ultimate game of show and tell SELL. Designers make clothing they think will be "innovative" and "wearable." They put them on models who are supposed to seduce buyers who represent stores across the country and get them to purchase product, and then they are supposed to display these items for the public... the "FASHIONABLE" Public... to purchase, to wear at important events and when shopping for more of the same.

This has been a busy week in NY, what with the US Open Tennis Championships, a parade honoring West Indies culture and now the runway shows. Oh, and the kids are back in school. Yay! Things are falling (pardon that word) back into place.

If you are a fashion fan, and I know there are at least a few on my list, you'll want to check out the official link:

http://mbfashionweek.com/newyork/

That's your lifeline to all the shows, the shots, the video, the parties, the paparazzi the glitz, the glamor, and the promotion of all those products like Mercedes-Benz, American Express, MAC Cosmetics, Moet & Chandon and a host of other corporate sponsors that every person with elegance, style and sophistication must use.

The week runs Wednesday to Wednesday, which is kind of cool. It means the Weekend is actually the midpoint.

Typical questions:

1. Why do fashion shows matter?

In the olden days, the general public didn't care about what was coming, only what was on sale in stores at that moment. But this "thirst for knowledge" combined with the media's sense of discovery has turned Fashion Week... er... Mercedes Benz Fashion Week into a huge event that has actually expanded to include Los Angeles beginning October 14, and even an abbreviated (in both length of time and length of fabric) three days in Miami during the summer heat.

It is truly a huge event where not just the designers can make names for themselves, but MODELS, reporters, and celebs come to sit in the front row, to see and perhaps most importantly, to be seen.

In fact, on Friday evening, September 7th, at 9pm Eastern time, CBS presents "Fashion Rocks", a one hour performance art piece featuring clothing and music from such diverse talents as Avril Lavigne, Aerosmith, Carrie Underwood and Santana among many others, hosted by one of the stars of HBO's hit series "Entourage," Jeremy Piven, live from Radio City Music Hall.

2. Why do fashion shows start late?

The answer is simple and twofold. First, it's location. When the shows first started at Bryant Park, everyone showed there, so everyone was already in place. Now, maybe half of the shows are under the tents, while other designers choose other locations scattered all over midtown and downtown. So, just getting someone from one locale to the other takes time. And it's not just the models that are moving about. Stylists, photographers, even DJs must get from place to place and it isn't a fast track on these one way streets. It's more the fault of the scheduler than anything. Logistically, this may be the most difficult event of any that takes place in New York! It's kind of amazing that it happens at all!

But maybe more importantly than the geography, models must be prepped for each show. And depending on the prep, this can take a load of time in both getting out of the last show's creation and then getting into a new and perhaps equally elaborate look for the next.

3. How does one get into a show?

The short answer is... you don't. Not unless you get an invite or know someone who just happens to be a big wheel for the particular designer you want to view, or you're a huge "A" Lister who can attract even more attention to the event from the media. It is all about promoting. And getting backstage? Heh. Well, I would say this. If you can, it's fun! Often the models are bored sitting around just waiting to go on, so they'll talk to you. And there's plenty of open bottles of Champagne, something you might not expect for people who have to walk in a straight line on 4 inch stiletto heels.

At the end of the day, though, it's just another thing, like a Parade, a Fireworks show, an awards ceremony. It's just an event to help make life seem "more important."

Fashion may matter, but it doesn't matter all that much.

Comments

( 1 comment — Leave a comment )
annamaryse
Sep. 5th, 2007 05:15 am (UTC)
A dear friend of mine is a top agency-represented makeup artist and I have a standing invite to come be one of her assistants during fashion week. I'm always too busy -- and the years I'm not too busy I am broke, so it never happens. But some day I must, because it would be fun.

I am disappointed in the mainstream fashion industry tho. I am not happy that there is so little progress, so much never changes.
( 1 comment — Leave a comment )

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