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Blipverts

Well, no. We haven't moved 20 minutes into the future to the world of "Max Headroom," however, fitting commercials onto the scene has, for better or worse, been the focus of companies trying to get a leg up on the competition. In the past, sponsors have had television performers actually do commercials during their programs, a way of blending reality and entertainment to create the perfect spot. They have done more subtle things, like product placement. And there have even been Network TV specials: the "greatest" commercials ever made, or something like that.

Commercials can be costly to make. Some have the budget of a feature film... We're talking about sixty seconds here. Then, depending on when you want to run it, you could double that cost just to show it once! Football's Big Game is the highest cost per minute of the entire year, sort of Christmas for Teevee. A captive audience, a huge moment in sports and the chance to get all those eyes on a company logo. People who aren't sports fans tune in to the game just to watch the ads, as they represent the best and the brightest Madison Avenue is offering up.

And now, you don't have to wait. Thanks to ION TV, and a new website:

http://www.firebrand.com/

You can see the best ads nightly. This website is running commercials exactly the way MTV used to run videos: non stop, and live. They even tag the spots with the agency name, the producer and the director in the lower left corner. And at 11pm, they go live with the same program on television!

There's something very addicting about seeing the commercials presented this way, just like watching MTV was those years ago.

The site has some interesting features including a category of "banned" ads, or commercials that could not air during the US television broadcast version of the program. You may also download and save any or all of the spots they run or send or embed them as you would any YouTube video.

They don't have every ad from every sponsor, but the site has only been active for five days... and they're also doing promotional giveaways and having sweepstakes, so it's worth it just to check out what's happening. Today they're offering up an X-Box 360, but there's also a grand prize of a trip to Phoenix for The Big Game, so it might be worth signing up just for the opportunity.

It is the coolest site I've seen dedicated to commercials, it functions very well and it's worth checking out at least once. And some of those foreign commercials are amazing. Edison Carter didn't see this one coming.

Comments

( 8 comments — Leave a comment )
nysidra
Dec. 11th, 2007 12:42 pm (UTC)
it's worth checking out at least once

*frowns*

Gah! Are you kidding? From your description 10 minutes of that site would probably send me straight into a grand mal seizure.

I'd rather see 2girls1cup again.
penpusher
Dec. 11th, 2007 06:03 pm (UTC)
Heh. Well, I don't think I'd agree with that! But if I have to watch commercials, I'd rather they be the best ones created than some of the stuff that's playing now! Plus you can skip them if you have seen them before or don't like them.
nysidra
Dec. 11th, 2007 07:48 pm (UTC)
Okay, I'll confess, when I'm in a sports bar and ESPN is on, I have to admit some of the most tolerable, I dare say... FUNNY! (*gasp*) commercials I've seen have been on that channel.
penpusher
Dec. 12th, 2007 05:37 am (UTC)
Advertising is both horrible and brilliant.
xqjennaqx
Dec. 11th, 2007 05:39 pm (UTC)
I used to know ALL the commercials on tv at any given moment. I've found that since I got dvr, when people talk about commercials, I have no idea what they're talking about!
penpusher
Dec. 11th, 2007 06:04 pm (UTC)
Here's your chance to catch up!
luckycee
Dec. 11th, 2007 11:34 pm (UTC)
I was almost late for work watching that! It's very cool.
penpusher
Dec. 12th, 2007 05:38 am (UTC)
It does have a sort of addictive quality to it, and the little tone they play between each ad. Is that Pavlovian?
( 8 comments — Leave a comment )

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